ruineshumaines:

“Brand Spirit” by Andrew Miller

Being a strategic agent at daytime, Andrew Miller is covering everyday objects in white paint for his project ‘Brand Spirit’ in his spare time. Miller is painting one branded object white, removing all visual branding, reducing the object to its purest form, every day for 100 days. He purchases each object for less than $10, it can be something he owns, something another person gives him, or something he finds. You can see more white objects and follow the project on his Tumblr.